Wahu Aqua Pals
Global branding roll-out
Custom Shopify Sstore
Mass-market licensed packaging
Brand
• Custom logo suite.
• Strategic Brand guidelines.
• Customised typography for stronger IP.
• Iconography.
“I wanted the master logo to look like it belonged in the line-up of Wahu’s licensor logos, like My Little Pony, PJ Masks, Disney, CocoMelon, as well as part of the existing Wahu brand.”
-Tara Davy
Packaging
• 4 sizes of packaging
• High level of Quality Assurance approval
• Working with licensors to create the perfect balance of multi-corporation branding on pack. Disney, Marvel, Pixar, Hasbro, Transformers, My Little Pony, Peppa Pig, PJ Masks and Cocomelon, come on, allow us to name drop those!
We brought in our fave illustrator Leigh Hedstrom to render the toys in a uniform style to use on the packaging. Colour and pattern also helped keep the brand consistent.
Website
• Shopify store for Wahu® Aqua Pals™
• Fun, engaging and easy for families to use
• Promotes retailers as well as B2C sales
• Integrated Klaviyo email marketing
• RD continues to manage and grow the site throughout 2023.
